Facebook has launched a new campaign to help Americans register to vote and encourage people to cast their votes in the U.S. presidential election, according to a Facebook press release on Monday.
The U.S. presidential election will be held on November 3. Trump is running for a second term and will fight against the Democratic Party of the United States presidential candidate Joe Biden.
“Today Facebook launches the national campaign “More questions, more answers”. This will encourage people to visit and use our virtual voting information centers to ensure that their votes are counted in these elections. Facebook and Instagram applications will also campaign on our platform to encourage people to visit our virtual voting information center,” the company said in a statement.
It is noted that the marketing campaign will be broadcast on major U.S. TV and radio channels, as well as in the media and online news publications.
The press release says that since last Saturday, users of social networks Facebook, Instagram, and Messenger received information about how they can register for voting. A special link in the social networks redirected them to an online registration page.
In addition, Facebook launched a special hashtag #PledgeToVoteChallenge (Call: Promise to Vote) so that people can use it to show that they will vote in the election and “encourage their friends and family to do the same.
“By our estimates, this year we helped 2.5 million people register through Facebook, Instagram, and Messenger. This is a promising start, but there’s still a lot of work to do,” the statement said.