The Korean company KIA took the logo change as seriously as anyone. The management has decided to start the new year 2021 with a presentation. Now instead of an oval with the company’s name inscribed in it, its handwritten writing will be used. KIA rebranding became not just an internal event, but a notable event in the life of South Korea. The presentation was a fantastic pyrotechnical show, which had no equal in the world.
The Korean pyrotechnicians carefully calculated everything – the show makes a strong impression even when you watch the video. We can only imagine how impressed those who saw it in the night sky above Inchon were. There were 303 drones flying in the sky. Each of them was equipped with a pyrotechnical charge. The drones were controlled from a single center. After a short manipulation, the pyrotechnics lined them up in such an order that the new logo of the car company could be seen.
The presentation of the new logo KIA entered into the Guinness Book of Records as the pyrotechnic show with the largest number of drones in the air at the same time.