Donald Kendall managed to buy Pepsi Nikita Khrushchov and negotiate a barter with the Union, where Soviet vodka was supplied to the USA and Pepsi Cola to the USSR.
Former PepsiCo CEO Donald Kendall, who managed to introduce the company’s product to the USSR market, died in the USA, The Wall Street Journal reports.
It is noted that Kendall died on Saturday at the age of 99 years.
He headed PepsiCo Inc. in 1963 at 42 and remained at the helm of the company until 1986. During this time, the company grew 40 times in revenue, entered new markets, and seriously squeezed out a sworn competitor – Coca-Cola Co.
Kendall participated in the 1959 U.S. National Exhibition in Moscow and was able to treat Soviet leader Nikita Khrushchev to a Coke. In the 70s, he organized a barter deal, under which Soviet vodka was sold in the U.S. and the production of cola was launched in Russia.
As the Kendall family reported, he died of natural causes.
It is known that Pepsi and Coca-Cola have been fighting since the 80s. In 2013, they exchanged a scathing advertisement.
The scientists also claimed that the companies are in collusion with the doctors. It was reported that Coca-Cola and PepsiCo are spending millions of dollars on soda lobbying.